We’re not a typical creative agency. With over 18 years working in this industry, we have earned the luxury of choice. If we have had the pleasure and opportunity to work with you and your brand, product, and/or company, it was based on mutual desire to collaborate. That difference is what sets us apart. We choose projects that adhere to our rules, which ensures that we love the work, enjoy the people we work with, and are given the chance to be creative. Whether it's print/web design, advertising, branding, marketing, events, video production, multimedia, mobile applications, packaging, or anything else we can dream up, we welcome the opportunity to create.
We always put the goals first.
Our Path for Brand Success
The development of a brand name and identity goes far beyond simply choosing a name and making a logo. Each brand is driven by its own truth or WHY that governs all aspects of the creative. We take strategic steps to reveal the soul of a brand and place it at the center of all of our work.
Discovery is where we explore the market sector, see what the competition is doing, and listen and learn to the market climate. We put in the time, energy and often on-the-ground research necessary to understand the market, customers, target demographics, and leaders and losers among your competitors. This is the first step in defining The WHY and brand position.
We then move into Brand Mining, a system we developed to analyze the core of a brand and strategically determine the visual and verbal components that provide the foundation for its name and identity. Through extensive pre-research, category mining, competitive analysis, and psychographic studies, we distill the brand positioning as well as suggest high-potential, evocative names, and brand identities.
Strategy is the next phase, in which we synthesize our learnings and define how to best serve the brand purpose in a real world setting. There is no such thing as a canned marketing communications program. Each entity has goals and strengths that are unique to it, so we design a strategy that is not only consistent with those, but also appropriate for the target consumer. The process of determining who that is is based on collaborative audience analysis.
Creative Execution follows strategy. In this phase, we base our decisions on the research done and the plan that is in place. The consolidation and execution of all the previous steps culminates in assets that are customized for the target platform and reach people where they naturally go. Once the creative is complete, we then Analyze to make sure it’s working. Whether creative is exceeding or falling below expectations, we need to be able to adapt and adjust. At milestone points during each campaign, we consolidate the data and provide measurable analytics that demonstrate ROI.
When you find the WHY,
things make sense.
The pursuit of "Why"
simon sinek was right.
We always ask ourselves “why” in order to find the truth in all we do. If you base your work on a truth, no matter what it is, the creative execution and communication becomes clearer. When we watched the TED talk by Simon Sinek, which validated our method, we knew we were on the right path. His talk clarified the major missteps that companies make when creating their vision. We we will never work on something without understanding the “why.” If you work with us, we will help you find your own "why." Then we can determine "how" to communicate and "what" the creative will be.