From Kickstarter to global, we helped put olloclip on the map as the leader in mobile photography lens accessories.
TRADE SHOW PROD.
PACKAGING DESIGN / DEVLOPMENT
olloclip is the worldwide leader in iPhone camera lens attachments and accessories. Early in the company’s development process, we met with the olloclip team to assist with branding services that would help them transform their marketing platform from a startup to a fully developed brand. We were already fans of the product, so we jumped at the opportunity to help them elevate the brand and bring olloclip to the massive market of iPhone users.
THINKING OUTSIDE THE BOX
Working closely with olloclip to define overall brand strategy and streamline product and promotion releases gave us unique perspective into the brand. From increasing public understanding of the product to producing lifestyle-inspired video content, we made sure that every brand touch point was brought to market in an appealing and accessible way. The redesign of the product packaging and messaging represented a brand overhaul; every asset was created from scratch. It was important for us to provide a high-end look for the consumer that appropriately represented the product and its newfound distribution in Apple® stores across the nation. olloclip needed an aesthetic that stood out from the competition on the shelf.
• Global Packaging
• Massive Company Growth
• Over 100,000 product activations in conjunction with Anyone Collective.
• Produced an award-winning documentary piece on olloclip CEO, Patrick O’Neill.
• Collaboration alongside the Tony Hawk Foundation & other various non-profit organizations to raise awareness for children in need.
•Global Packaging distribution in Apple, Best Buy, Target and many other retailers.
more than design
Anyone collaborated with olloclip to develop & launch new products like the olloclip app.
Our collaboration with olloclip allowed the brand to express its ideals, to understand its direction and to redefine its future. olloclip has seen exponential growth over the last few years and their products and packaging can now be found throughout the retail market, with prime placement in Apple, Target and Best Buy stores. The brand has a consistent tone, style and theme that is used globally through a variety of mediums and platforms.