We produced, shot and edited the VMAs “Return to the West Coast” at the Fabulous Forum in Inglewood California social media announcement.
To announce the location of the 2014 Video Music Awards, MTV wanted the face of the VMAs, the Moonman himself, to be the first to show up at the new venue; the iconic “Fabulous” Forum in Los Angeles. With the show’s return to LA and its first visit to the recently revamped Forum, MTV aimed to capture the culture of the Los Angeles art scene and show off the new home of their legendary awards show in this location announcement.
"Working with Anyone Collective on our 2014 VMA Location announcement video was a true and absolute pleasure. They are an extremely creative, talented and passionate team that worked closely together with us at MTV to produce our vision. The response to the video internally at MTV and externally with the press was a universal and unanimous success! Many executives within MTV were in awe of the production value and execution of the video. I really cannot recommend Anyone Collective enough! No matter the budget or any challenges that arose, the team delivered beyond expectation. They are truly professional and classy team and on top of it all, they made the experience fun!"
— Jeff Castaneda, Vice President of Communications at MTV
To establish the culture of the LA art scene as the core element of this project, we brought in the critically acclaimed, LA based artist James Crouch to bring the Forum to life. Our canvas of choice was a fully decked out 60's hot-rod; complete with a Moonman hood ornament. Shot on location at The Forum, Crouch splashed his rendition of the venue on his rolling canvas.
To capture the creation, we enlisted a Canon EOS 6D, mounted on a Kessler CineDrive. The CineDrive is a 4-axis motion control rig that offers remote pan tilt slide and focus control all from an Apple iPad. In the end, the entire capture was time-lapsed into a 15-second gem that ended with the reveal of the date of the event on a custom California license plate.
James Crouch is a talented artist. As a Disney Imagineer for over 25 years he has created some amazing work through his career. He also creates art in his personal time which is why we knew he would be amazing to have him create the artwork for our VMA launch. As the cameras take pictures James Crouch freehand paints a version of the Forum with an airbrush. It was quite a treat to see an artist such as him at work.
• Twitter Trending Topic
• 5+ Million Impressions
Here is the social video we produced. 15 hours of production for 15 seconds.
The video garnered huge acclaim and was featured on numerous media outlets, ranging from international news publications to entertainment industry sources. MTV’s Instagram account received over 25,000 Instagram “likes” on the video. It was a pinnacle part of the #RoadToTheVMAs social media campaign.
“When we rolled out our press release in conjunction with the video created with Anyone Collective across MTV’s social media platforms on April 23rd, the video generated approximately 25K likes on Instagram alone – with thousands of additional social media impressions from the post on MTV’s Facebook, Twitter and Tumblr accounts.
The press coverage and reception on the news and video was extremely positive from outlets such as Entertainment Weekly, Variety, Perez Hilton, AP, Rolling Stone, Billboard, Lost Remote, Mashable, Reuters, The Hollywood Reporter, The Wrap, NY Daily News, Vibe, XXL, Complex, Yahoo, MSN and much more with many outlets posting the video as part of their stories and we received kudos for announcing is such a creative, innovative way.
What speaks even more to the success of the video is that it continues to be utilized as a signature asset and visual for press outlets as they report on our ongoing rollout of 2014 VMA announcements. For example, when announcing the VMA nominations just last week, Access Hollywood used the video as part of the package: LINK