Inspired by the legend of Bob Marley, we find the "why" when launhing the brand Marley.
THE MAKING OF BRAND MARLEY
The House of Marley is a electronic and lifestyle company owned the by immediate family and children of Bob Marley. The House of Marley contacted Anyone to help them shoot, brand and launch their new product line of backpacks and travel bags. Our task was to brand the products to convey the principles of the legend himself. Capturing the essence of the brand was vital to marketing the product.
THINKING OUTSIDE THE BOX
The House of Marley’s new backpack and travel bags are made from green and recycled materials, giving them an organic look and feel. A goal of ours was to visually convey the same organic and natural principles in the company lookbook.
To do so, we scouted a great location in San Diego to conduct our photoshoot. The shoot consisted of lifestyle photography as well as outdoor product photography. We utilized the same photographic assets to create the product lookbook as well.
• We scouted and casted models from top tier modeling agencies.
• We met with the CEO of House of Marley to identity and discuss the direction of the brand.
• Our intern jumped in the river for $100.00.
The House of Marley successfully launched their initial line of lifestyle accessories and apparel with the support of Anyone Collective. The product-brand assets were utilized for various campaigns and marketing initiatives through The House of Marley organization.