Los Vargas

Our full-service production company directed, shot and edited this series for broadcast. 

Applied ServiCes

CONCEPT DEVELOPMENT

PRODUCING

SHOW DIRECTION

MARKETING STRATEGY

VIDEO PRODUCTION

VIDEO EDITING

POST PRODUCTION

MOTION GRAPHICS

CREATIVE STRATEGY

BRANDING

PHOTOGRAPHY

THE TASK

We are always seeking ways to push our creative abilities and imagination to the next level. One day, the opportunity to create a TV show came to life; all the stars aligned, so to speak. “Welcome to Los Vargas” is the first television series produced by the Anyone team. Just over 4 months had passed between the day we started directing the sizzle to the day we signed the show with Mun2/NBC Universal. We couldn’t have been more proud of seeing our show air on primetime cable. We have produced and directed national commercial campaigns, music videos, short films and industrials for many years, but had yet to get our feet wet in reality TV. 

Having no prior history in TV, we needed a show with a hook. Amidst our concepts was an idea called “Welcome to Los Vargas,” featuring American boxer and three-time world champion, Fernando Vargas. After meeting with Fernando and his family, we knew there was huge potential in creating a great reality television series. No stranger to fame and with a family life well outside the ordinary, Fernando was excited to add “reality-television star” next to his already much-titled name. With the green light from the Vargas family, we flew to Las Vegas to shoot a sizzle we could pitch. Fast-forward 16 months; our show aired at the primetime slot of Sundays at 9:00pm on cable network Mun2 and was syndicated on the BRAVO and USA networks.

 
 

THE DEBUT BROADCAST TELEVISION SERIES DEVELOPED AND PRODUCED BY THE ANYONE TEAM.

THE CONCEPT

We wanted audiences to have a fun look into the competitive banter Kenny Smith deals with at home. Trash talk is a huge part of Kenny’s world - it’s the main form of communication basketball players have with each other, both on and off the court. Our goal was to bring to life the idea that “the apple doesn’t fall far from the tree” in Kenny’s family by showing the interesting ways Kenny's work habits have been incorporated into his family life. All the elements, including the car, had to feel integrated, as organically as possible, into Kenny’s world. The spots were built around the kinds of trash talk moments that happen naturally every day around the Smith house. We placed the Santa Fe in a situation that would be true to the day-to-day lifestyle of the Smith family. 

Building up to the “Trash Talk with the Smiths” commercial, we ran a social campaign to test Kenny Smith’s reception with the public. We also created a viral contest for fans to join in on Kenny Smith’s banter and win a chance to be in his next commercial. We created hashtags to draw in fans to be a part of the fun. In the end, we were one big happy family #NoFeelingsHurt.  


SUMMARY

The Vargas family, comprised of Fernando Vargas, his wife Martha, his father-in-law Alfredo and his four children, were all naturals in front of the camera. The dynamic between the family and our team was incredible and it was a pleasure to share this chapter in their lives. We wanted to capture the true essence of the family and showcase what made them unique. Hispanic culture was also an important focal point for the series. We knew it was vital to show that, despite their fame and success, the Vargas family has stayed true to their cultural roots. From filming the joy of a birthday celebration to showing intimate moments that ended in tears, we oversaw and captured every moment to reveal the bond, sense of humor and crazy lifestyle of the Vargas family.

Filmed in sunny Las Vegas at the Vargas estate, we shot and edited 13 episodes in 5 months. Mun2 also asked us to create a graphics package for the show, which included a title sequence, logo and animation. These helped establish the identity of the Vargas show, conveying the vitality and energy of a family that, even in family-friendly primetime, continues to pack a punch. 

MILESTONES

  • “Welcome to Los Vargas” aired at the same time as the Super Bowl and still increased viewership on the entire Mun2 network by 80%.
  • “Welcome to Los Vargas” received a nomination for Best Reality Moment on Telemundo’s popular award show Premios Tu Mundo.
  • During the promo tour, we utilized a custom wrapped tour bus with a giant built-in LED screen that ran the show trailer. We also placed promotional billboards throughout Los Angeles County.

VISUALS

 

RESULTS

From conception to execution, we brought “Welcome to Los Vargas” to life. Our show became one of the top shows on Mun2, reaching a diverse bilingual demographic. We created this show with reality in mind, emphasizing authenticity and pure unadulterated humor. Since its premiere, our show has had positive reception from critics and audiences alike. “Welcome to Los Vargas” continues to trend on social media, hitting over 1.5 million impressions on Twitter so far. As our show continues to air, audiences are already asking – when is Season 2? Stay tuned. The punches don’t stop here.