Launching the worlds first all electric sport bike is no easy feat.
SOCIAL MEDIA MANAGEMENT
We suggested shooting a commercial for the Empulse R to play during the launch event. This same commercial would also be shown online after the event wrapped. We wanted to film fun, dynamic and realistic footage of the Empulse R throughout the city of Los Angeles. It was important to make sure the audience became excited when seeing the Empulse R in action. With that mindset, we collaborated with some of the best capture teams in Hollywood.
After our 2 day shoot, we were in party mode, figuratively that is. The next important element of the Empulse R launch campaign was the actual event. We produced the event in its entirety, from scouting the venue, casting, designing invites, catering, lighting, booking performances, you name it. We covered all the bases and made sure every touchpoint was branded and customized. We didn't want to produce a party, we wanted to produce an experience.
behind the scenes
THE event production
• The same crew that filmed the vehicular action scenes in the blockbuster Warner Brothers motion picture, "The Dark Knight" was brought on to shoot the commercial.
• We helped the CEO of Brammo creatively address the questions and concerns of his investors regarding the new Empulse R.
• The Empulse R launch event met capacity within the first 20 minutes.
• Worlds first global electric sport bike launch